EntrepreneuReal Letter

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Letter #20

Tuesday, November 28, 2017
Customer Experience | Product Pricing | Startup Stress | #BlackFriday Marketing | Sales for Non-tech Founders | Empathy and Design | Better Allocation

Growth

Product

The decoy effect to price your product 🎊

and other psychological pricing techniques.

Culture

Curious

Your #BlackFriday and #CyberMonday emails are not working. 🏷

Embrace data-driven intelligent marketing.

Growth

How to master sales being a technical founder? ⌨️

Messaging and transparency are crucial.

Culture

Resource

Story

A guide to bootstrap your SaaS startup. 💸

It's not just about money.

Design

Incorporate empathy into product design 😍

and align it with your customer culture.

Productivity

Video

Yes, premature scaling is a cause of startup death. Yes, you need to get out of the building and test your hypotheses. But, when an opportunity smacks you in the head for gosh sake grab it with both hands and don’t let go. If you can’t, get out of the startup game.

Steve Blank

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